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CHAPTER 1
INTRODUCTION
A. The Background of the Study
Semiotics (also called semiotic studies; not to be confused with the Saussurean tradition called semiology which is a part of semiotic) is the study of meaning-making, the study of signs and sign processes (semiotic), indication, designation, likeness, analogy, metaphor, symbolism, signification, and communication. Semiotic is closely related to the field of linguistics, which, for its part, studies the structure and meaning of language more specifically.
The semiotic tradition explores the study of signs and symbols as a significant part of communications. As different from linguistic, however, semiotic also studies non-linguistic sign system.
Semiotics may offer an interesting contribution to education. Semiotics, indeed, is concerned with signs of any kind and with the various modes in which humans signify. According to Umberto Eco (1979) Semiotics is devoted to describe the functioning of communication and signification. Semiotics and education are research fields with mutual interests and overlaps. The study of signs and sign proce sses help to understand how teaching means to communicate by means of signs and how learning means to interpret and to grow in the capacity of interpreting signs.
According to Shadiqi (2014) on his journal, “Semiotic Analysis of South Park Cartoon Comedy”, semiotic Analysis today can be applied to film, theatre, music, architecture and many thins that can be take as signs. Chearbhaill (2008) on his journal illustrated that the analysis of semiotics in movie should captivate the audience using signs and deliver messages, the analysis figures out that a movie can have strong referential function representing many aspects of reality.
In the life people like watching a movie, movies serves as a media entertainers and information. And the film is conductor information for the public, any genre and the theme the movie must expected to leave the moral easy to understand especially for the students. But the fact, based on the researcher observation in the class. the class consists of 45 students and there were still many students did not comprehend about semantic and semiotic concept especially theory of signs, connotative and denotative meaning. They still can not identify the types of sign and did not understand the meaning from the story. From that class was found around 35% of students who got C for Semantic and 15% got C/B. Most of them have difficulities to identify Denotative and Connotative meaning.
The way signs are used in Movie, needs more than just a mere interpretation to be understood properly. Any content in Movies served in numerous forms of performance and often makes people attracted to watch. These various ways are what likely attract researcher to study the phenomenon of signs use in mass media, especially in the Hush movie. This movie provides many types of sign which can be analyze denotatively or connotatively, so thats why the researcher choose this movie as the source of data. This movie is interesting genre for semiotic analysis to show the simple amalgamation of semiotics into theories of teaching and learning through digital artifacts.
However, based on that, the reason researcher raise this title because researcher want to know the concept of signs, semiotic, denotative and connotative meaning of signs used by Maddie Young in the movie HUSH. And most people did not know what the meaning of the sign in the HUSH movie. And here, the researcher focused on analyzing the meaning of semiotic elements of the sign in the movie.
B. The Identification of the Problems
The problems of this research was formulated as follows :
1. The students did not understand the concept of semiotic meaning
2. The students did not comprehend the application of denotative and connotative meaning of sign in the movie
C. The Scope and Limitation
The Scope of this research is semiotic analysis in the Hush movie. To avoid the large discussion the research was limited on the signs used by Maddie Young in the Hush movie, especially the use of dennotative and connotative meaning. Klik to Download
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