CODE SWITCHING UTTERANCES OF PUBLIC FIGURES VLOG IN YOUTUBE CHANNEL
CHAPTER
I
INTRODUCTION
1.1. Background of
The Study
Media
and society are bound to each other. That is because the media contains events
that occur in elderly people. The impact of media in life is huge. It gives information
to people. The information in media is beneficial towards the readers and
listeners. Then, it is considered as a human need. It can be knowledge, awareness,
educating towards the community, a job, etc. Media plays an important role in
human life.
According
to Nwogbaga, Nwankwo and Onawa (in Kristin & Kathryn 2018 ; 377), “communication
refers to the process of exchanging information between among individuals, groups,
institution, or organizations in oral, written or signed forms through any
available media.” The written communication is usually found in magazine, newspaper,
letters and others. The spoken or oral communication means that people use mouth
to speak or deliver information. It can found in television, YouTube, and social
media. Those have purposes to share ideas, daily activity, feeling, creativity,
emotions, disaster, tragedy, job and others with someone else.
In
social life, English is not so stranger to be heard. Many people compete in learning
English because it is also a necessity in the world of work. Not only that, English
also uses for style among young people to make and it is slang in speaking. Public
Figures as well often use English as a second language. From this case the speakers
often encounter deliberate or unintentional language changes between Indonesian
and English. This changing language is called as code switching. According to
Hymes (in Fitrah 2017; 31) that code switching is the use of more than one language
by the communicants in the execution of speech act.
Dedy
Corbuzier and Boy William are public figures in Indonesia. These Public figures
are active in the world of entertainment and social media. The researcher chose
the world of social media; YouTube. Public Figures are more active in social media.
Especially due to the Covid19 case that hits all over the world which requires
work at home. It was as references for the researcher to find cases of code switching
because Dedy Corbuzier and Boy William are bilingual people. It means people who
have ability to speak more than two or more languages. Code switching occurred when
talking with the guest in the video. As public figures, they have YouTube
channel.
This
Channel is as a work area for sharing information including personal problems
and beyond it. It becomes as an interaction with fans and viewers as
interacting. When the public figures talks with the guest, Public figures often
changes the language. The language shift becomes a trend to others Public figures
to appear feeling of engagement and friendliness. That was a reason for the researcher
to choose them as data to identify the utterances and reasons which spoken by
Public Figures in the vlogs. phenomenon language shift often occurs among
community leaders. Many of the audience witnessed the language shift carried out
by community leaders, but the language was a problem for some of the audience
who did not understand the language. There are still some millennials who don't
know the name of this language transfer. The melinials only know that the case
is just a form of style to speak. either from regional to regional languages or
from unitary languages to international languages, namely English. Therefore,
the researcher also chose this topic to become a study aimed at millennials and
students, both at the high school or vocational level and at higher levels,
which aims to introduce cases of language transfer that occur in our own lives.
Every utterance has its own categories ranging from words, phrases, and clauses. The researcher wanted to find code switching towards public figures and guest. According to Poplack (in Aisha 2018; 95) that code switching has three types namely “Tag-switching (insertion of a tag phrase from one language into an utterance of another language), Inter-sentential switching (insertion at a clause or sentence boundary), Intra-sentential switching (insertion within the clause or sentence).” The researcher made categories the utterances of the speakers in the video towards the types of code switching.
The research chose this title because the case was not familiar in society. It was hoped, this Research added more insight and also as a guideline for other scientific writings. That is why she chose Dedy Corbuzier and Boy Wiliam’s vlog
INFO DAN FILE LENGKAPNYA KLIK DI SINI ATAU HUB 085398507498
TERSEDIA JUGA DI CHANNEL YOU TUBE PEJUANG SKRIPSI
