Connotative Meaning
Connotation or
connotative meaning is
the communicative value
an expression has by virtue of what it refers to. over and above its
purely conceptual content. Connotation refers to personal associations produced
by words. Connotation is stimulting and evocative senses, feelings, attitudes, judgements,
and belief as well as certain purposes. It can be individually and collectively.
Connotative meaning is additional or
associated meaning which
is attached to
the denotative or conceptual
meaning. It consists
of associations with
a concept whenever
that concept is referred to.
Connotative meaning is the communication value of an expression over and above its purely conceptual content. It is something that goes beyond more referent of a word and hints at its attributes in the ral world. It is something more than the dictionary meaning. If we compared connotative meaning with denotative meaning is connotative are relatively unstable, because connotative has different meaning depend on situation we used. Although the language that speakers used is exactly the same with conceptual framework, but each of them has individual perception of words. Connotative meaning in defined and open-ended. Connotations play a major role in the language of literature, of politics, of advertising and greeting card. Some Examples of Connotation :
1. Chicken-while this literally refers to an animal, it is a term used to describe someone who is a coward.
2. Retarded-while this literally means slow or "slowed," it is a highly negative term for someone who has a mental handicap.
3. Mutt-while this literally refers to a dog of mixed-breed, it has a negative connotation when used to refer to a dog, and an extremely negative connotation when used to refer to a person.
4. Addiction-one of the literal definitions of "addicted" is to be "devoted" to something, but "addiction" has a negative connotation when used to describe someone's affinity for something.
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