The Advantages of ARCS (Attention, Relevance,
Confidence, and Satisfaction) Model
Based on Chen (2015: 19) the
attention, relevance, confidence, and satisfaction (ARCS) model
is a training–learning motivation
model that combines teaching design
and learning motivation
efficiently. The ARCS model has the following benefit as follows
a)
Emphasize eliciting
motivation and affect,
b)
Combine other teaching theories or
design steps for application,
and
c)
Focus on enhancing teaching effects,
especially interest in
learning.
According to
Sali (2008: 151) explained on the learner
characteristics, motivational quality
of instruction can be
enhanced with the
instructional methods suitable
to learners’ motivational qualities. Each factor
of the ARCS
Model has three
elements, the benefit includes:
a)
Perceptual arousal:
use of strategies to gain initial interest;
b)
Inquiry arousal-use
of problem-solving, questioning, a sense of mystery and progressive disclosure
to increase interest;
c)
Variability-use
of variety (lecture with visuals, group activity, or game) for a change of
pace.
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