DEFINITION OF QUALITATIVE RESEARCH UNTUK CHAPTER III
Williams (2007: 67) Qualitative research is a holistic approach that involves discovery. Qualitative research is also described as an unfolding model that occurs in a natural setting that enables the researcher to develop a level of detail from high involvement in the actual experiences. One identifier of a qualitative research is the social phenomenon being investigated from the participants viewpoint. There are different types of research designs that use qualitative research techniques to frame the research approach. As a result, the different techniques have a dramatic effect on the research strategies explored.
Based on Tewksbury (2009: 52-53) Qualitative research relies on the process of analytic descriptions for “identification of recurrent patterns or themes and attempting to construct a cohesive representation of the data. These recurrent themes are then linked to concerns or issues in the literature, theoretical, conceptual, or applied as you develop interpretations of what is happening in your setting (or nterviews or documents or images) and what their words or images mean to the participants as such, the analytic process in qualitative research is centered on researchers looking at their data, finding patterns and similarities
Borrego, Douglas & Amelink (2009: 55) Qualitative research is characterized by the collection and analy-sis of textual data (surveys, interviews, focus groups, conversational analysis, observation, ethnographies), and by it is emphasis on the context within which the study occurs. The re-search questions that can be answered by qualitative studies are questions such as: What is occurring? Why does something occur?How does one phenomenon affect another? While numbers can beused to summarize qualitative data, answering these questions generally requires rich, contextual descriptions of the data, what is often called "thick" description.
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