Definition
of ARCS (Attention, Relevance, Confidence And Satisfaction) Model
Keller (2016: 1) the ARCS
model (an acronym
for attention, relevance,
confidence, satisfaction)
contains a synthesis
of motivational and volitional concepts
and theories that
provide a foundation
for a motivational design
process that has
been validated in
many contexts.
Schneider (2014: 12) ARCS is an
instructional design model developed by John Keller and that focuses on
motivation. ARCS stands for: Attention, Relevance, Confidence, SatisfactionThis
model is particularly important for distance education, since motivation seems
to be a key factor that determinesif learner's complete their training.
Motivation is a diametral responsibility for learners and teachers, and so it
has tobe boost over the entire learning process respectivly the developing of
an learning environment.
Sarsar
(2012: 46) The ARCS model
is an attempt
to synthesize behavioral, cognitive,
and affective learning
theories and demonstrates
that learner motivation can
be influenced through
external conditions. The
purpose of the
ARCS model is to employ
strategies that are used to improve the motivational appeal of instruction
Hodges (2004: 5) the ARCS model (Keller,
1987) is a method for systematically designing motivation strategies into
instructional materials. It consists of three parts: a set of four categories
for concepts of human motivation, a set of strategies for enhancing motivation in
instruction, and a design model fo r motivational design. The ARCS model works under
the assumption that learners will be motivated if they feel they can be
successful and that there is value in their learning. Hence, this model works
within the boundaries of expectancy-value theory.
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